TRADE FAIRS AND ADVERTISING

Far away, but always close

To do things beautifully with every new day. This was the theme of the 39th Kick-Off Meeting, which took place on January 5.

For the first time, it was held virtually and was broadcast live from a 360º studio in Porto Alegre (RS) to more than 800 sales professionals all over Brazil.

The participants appeared on the big screen and some of them were able to ask questions of Clovis Tramontina (Chairman of the Board), Cesar Vieceli (Domestic Market Executive Director), and Rosane M. Fantinelli (Marketing Manager), who conducted the meeting.

Another novelty that has everything to do with the evolution in our way of relating is that the Tramontina PRO technical promotion team started using an application developed by the Tramontina IT team to facilitate the intense routine of visits. The technical promoters can check in and out of the visits, consult the factory’s product inventory, and the team coordinator can monitor the work in real time.

Each Tramontina Garibaldi (RS) promoter works with a fully customized vehicle, full of tools and organizers. They visit industries and dealerships daily, providing training, presenting the line of tools for high-performance work, and demonstrating their uses. All of this allows us to evolve in the way we do business and continue doing things beautifully in the year in which we celebrate 110 years of history.

At Tramontina, sustainability is a priority

More More

To make each day more beautiful

It is almost like a mantra repeated within the company: Tramontina is made by people. In factories, administrative sectors, POSs for each customer and at each consumer’s home, the brand grows, consolidates, and transforms itself in the hands of the people who produce, sell, and use our products.

This magazine is another example of that. If so many people build Tramontina, it is natural that everyone leaves their mark along the way. We have launches, campaigns, new processes, innovative ideas developed by everyone who is devoted, day after day, to making Tramontina a brand that is part of people’s lives - each one with their own way of using our products. Throughout the content, we also try to show that, at Tramontina, everything we do is conducted to ensure the constant improvement of processes and to serve a market that is always changing. We constantly invest in new technologies, increasingly more advanced equipment, new products, and training of teams so that they become more and more specialized. All this for Tramontina to become the Tramontina we dream of. That in 2022, we may all make even more dreams come true. And may the future be even more beautiful.